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Owners seek to restore historic neon at 340 Bleecker; Landmarks committee asks for revised rendering
Summary
Applicants for a new restaurant sign at 340 Bleecker Street proposed a neon bracket sign modeled on a historic Aldo’s restaurant sign; the Landmarks committee asked the applicants to submit a clearer rendering that more closely replicates the historic sign and to supply revised plans before final action.
Applicants seeking to install a neon bracket sign for a new restaurant at 340 Bleecker Street presented historic photos and a rendering Tuesday to the Landmarks committee for the Greenwich Village Historic District.
The restaurant’s design team said the proposed sign, 44 by 36 inches, is intended to replicate a neon sign shown in a 1969-era tax photograph for Aldo’s restaurant. Valerie Campbell, the applicants’ representative, told the committee the bracket on the building appears original and that staff-level approval is not possible because the proposed sign is larger than the district’s usual staff-level limit of 18 by 24 inches.
Why it matters: The committee’s role is to weigh changes to facades inside the Greenwich Village Historic District; the size, materials and visual relationship of the sign to the existing bracket and streetscape were the main points of contention. Committee members pressed the applicants…
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