Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Midlands Business Leadership Group unveils "3 Rivers" branding for regional riverfront trail
Summary
A regional branding effort led by the Midlands Business Leadership Group and Shernoff Newman presented '3 Rivers' as an umbrella identity for the riverfront trail linking Lake Murray to Columbia and Casey; River Alliance will own and maintain the brand.
Representatives of the Midlands Business Leadership Group presented a regional branding initiative for the riverfront trail system to county council’s Committee of the Whole, unveiling the proposed identity, “3 Rivers,” and sample taglines, logos and merchandising concepts.
Mike Capps of the Midlands Business Leadership Group said the idea is to create an umbrella brand that complements — not replaces — existing municipal or tourism marketing. “This is a shared brand platform…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
