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Kingsburg BID debates business-feedback survey; members push for edits and online form, avoid 'remedy parking' language
Summary
Board members discussed a proposed business survey, objected to a question framed to 'remedy' parking, recommended in-person outreach and an online Google Form, and asked the item be refined and returned next month; the board also promoted Fika Friday signups and discussed using survey to solicit offers of partnership from businesses.
The Kingsburg Downtown BID advisory board spent substantial time at its Feb. 4 meeting reviewing a proposed business-feedback survey and agreeing to revise it before distribution.
Member Kyle (speaker identified in the packet as a BID board member) said she had concerns about the survey wording and did not want the questionnaire to prompt immediate in-person confrontations with busy store owners. She recommended board members do targeted, in-person outreach and use the survey as a starting point for conversation. "I just feel like we need to speak about this as a board before we just put this out there because I have a couple concerns," she said.
Several members objected to a survey question that asked, "Do you have suggestions on how to remedy the parking?" Board members said the word remedy implies a large problem and could bias responses; Carrasco noted the BID already created and posted a parking map on the website and suggested the survey present existing parking options rather than ask businesses to diagnose a problem. "Remedy means there's a problem, and we aren't necessarily saying there isn't a problem," Carrasco said.
The group favored an online form (Google Forms was suggested) rather than mailed surveys, citing low return rates for mail and ease of analysis online. Members also proposed adding actionable items such as a checkbox for businesses to volunteer to host or participate in Fika Friday and a question asking how businesses can partner with the BID. The board agreed to table the item and rework questions for more open-ended responses; finalization was scheduled for the next meeting.
No formal vote on distribution was recorded; members left the item for further editing and outreach planning.
