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Kingsburg BID reports major overhaul of kingsburgdowntown.com, sets twice-yearly update schedule
Summary
Board member Carrasco reported a website overhaul — the first in about two years — with updated photos, a business directory, a photo index and a plan to update the site twice a year; the board discussed outreach to businesses and an April update timed before Swedish Festival.
Member Carrasco told the Kingsburg Downtown BID advisory board on Feb. 4 that kingsburgdowntown.com received a large fall/winter update — the first full overhaul in about two years — and recommended smaller updates twice yearly.
Carrasco said the packet included a report and a spreadsheet listing businesses active as of an October 1 cutoff; she described four directory categories (business services, beauty/wellness, food and drink, and boutiques and shops) and said staff used business-license lists and outreach to populate the directory. "We've lasted a couple of times. I feel sufficient in our efforts to try to get that information. But unfortunately, we only received probably about half the businesses completing it," Carrasco said.
The update replaced stock photos with current images, added a legacy video from Oat and Oak so traffic can be directed to the BID site, and created a photo index and an archive for businesses that have closed or relocated so they can be reactivated later. Carrasco said businesses can now upload photos and fill a Google form with hours, description and social links; she provided a QR code for businesses to submit their information.
Carrasco said the next planned update will use an April 1 snapshot (after business-license renewals at the end of March) so the directory is current before the Swedish Festival. She asked members to help notify businesses that do not yet appear on the site. No formal board action was taken; the update was an informational report for the minutes.
Board members discussed analytics access and agreed Carrasco would resend the analytics login to Julianne Williams and other members as needed.
