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Board tables advertising policy, forms subcommittee; approves Contour-funded billboard plan for March review
Summary
The Grand County Airport Board voted to table a proposed advertising policy and form a subcommittee to redraft it, and separately approved a plan to use Contour Airlines' marketing funds to place a Contour-branded banner on an unused county billboard, pending a brief contract and March review.
The Grand County Airport Board unanimously voted Jan. 6 to table a draft advertising policy and form a subcommittee to rewrite the document, and separately authorized using Contour Airlines' sponsorship funds to place a Contour-branded banner on an unused county billboard, with final language and a short contract to be worked out by March.
Board members said the draft policy in the packet gave broad discretion to the airport director on advertiser approval and lacked language about oversight, digital signage and how advertising leases or fee-for-service agreements would be handled. Several board members said they wanted more board review and input rather than leaving sole authority to the director.
Bill moved and Alex seconded a motion to table the policy and create a subcommittee of board members to draft stronger language. Bill, Bill (board member), Jason and Randy volunteered to serve on the ad-policy subcommittee.
Separately, the board authorized staff to use Contour's annual marketing dollars to pay for a banner on an underused billboard at the airport's north entrance, with board members asking that a simple contract or written agreement be prepared to document that the airport is using Contour funds for airport advertising. The board amended a motion to postpone installation until March so the banner design can reflect any new Contour routes and so an agreement can be prepared; the motion passed unanimously.
Board members and staff emphasized two points: that the draft advertising policy should address digital signage and how the board wishes to exercise oversight, and that any one-year use of the county-owned billboard should be documented in a simple contract to avoid fairness complaints if a private party later seeks the space. Tammy said Contour pays $25,000 a year and that the funds are intended to promote flights from Canyonlands Regional Airport. The board asked airport staff and county counsel to prepare a brief agreement and to revisit the billboard installation at the March retreat.
