County, Miller’s Brew discuss Cafe West logo; commissioners ask for simpler, location‑identifying designs

Commissioners reviewed three proposed logos for "Miller’s Brew at Cafe West" — a partnership to operate a training and employment café at West Regional Library — and directed staff to revise designs to make the mark smaller, include clearer location text and provide additional mockups (including a coffee‑cup or round variant).

Assistant county staff provided the three brand options prepared by the county’s public‑information team, which were developed to align with Miller’s existing brand and county colors. Miller’s leadership preferred option 1, staff said, but commissioners raised concerns that the current layouts do not clearly indicate the site’s county/library location and that the long rectangular lockup read like a business card.

Vice Chairwoman Jones and other commissioners asked for alternate mockups emphasizing a compact shape (coffee cup or round collar), clearer text identifying “West Regional Library” or “Cumberland County” and color options. Staff said they will return with updated mockups and recommended next steps for signage and marketing; no formal vote was required.