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Board gives green light to agency for billboard creative, directs marketing workshop and PR RFP
Summary
Board instructed county staff and agency of record to develop billboard creative and move forward on marketing planning; members also voted to begin a public RFP process for PR services and asked staff for a focused workshop on paid media and performance metrics.
Board members told staff to engage Love Communications (the agency of record) to prepare billboard creative and to return with three proposed messages for the board and the county commission to review. The board framed the billboard item as time-sensitive because a recently signed county resolution changed allowable messaging; staff said seven billboards are in scope, including three on I‑70 and two at Crescent Junction.
Meeting participants discussed whether to use a single uniform welcoming message across all billboard placements or to vary messages by site (for example, promoting the new Utahraptor State Park or…
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