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Moab travel-advisory board elects Laurie chair, names Wendell vice chair; forms goals subcommittee

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Summary

At its Feb. 11 meeting, the Hawkeye Area Travel Council advisory board elected Laurie as chair and Wendell as vice chair, endorsed a standing role for the chair in agenda-setting and formed a small subcommittee to draft annual board goals.

Laurie was elected chair of the Hawkeye Area Travel Council advisory board on Feb. 11 after a substitute motion carried; the board recorded five affirmative votes for the substitute motion to elect her and approved Wendell as vice chair in a subsequent vote. Zach Perchevsky, the meeting’s acting chair, opened the session and introduced members and staff.

The board’s vote followed competing nominations and a brief discussion about continuity versus fresh leadership. One member who supported Alex said he had “put in a ton of work lately,” while others emphasized Laurie’s experience on the board. After nominations and a short debate, the board adopted the substitute motion to install Laurie as chair; the board then voted on Wendell for vice chair and reported at least one dissent during the roll call. The final vice-chair outcome was recorded as approved in the meeting minutes.

The meeting also reviewed the board’s bylaws at the start of the session. A staff member read portions of the bylaws aloud, noting the board’s responsibilities to “provide recommendations concerning the promotion and creation of recreation, tourism, and promotions,” and specifically to advise the county commission “on the best use of revenues collected from TRT and TRCCA taxes.” The reading stressed that bylaws empower the board to establish marketing strategies and to direct the travel council director on execution, while prohibiting the board from directing day-to-day travel council staff.

Board members agreed to form a subcommittee to develop annual board goals and performance indicators. The chair called for volunteers and named a working group that will draft a mission/vision and measurable goals for presentation at a future meeting; members who volunteered include Alex, Sharon and Ashley, with Howard offering to participate. The subcommittee will work with travel-council staff to assemble monthly metrics (TRT/TRCCA collections, web and ad performance and other KPIs) for board review.

The board ended the governance segment by asking staff to provide a clearer process for how the board’s budget recommendations are communicated to and acted on by the county commission.