Doreen, the district communications director, presented the Camas School District's communications plan for 2025 at the Oct. 22 board meeting, describing a three-part strategy to improve clarity, engagement and alignment with the district's strategic goals.

Doreen said the plan's purpose is to strengthen trust and make information easier to find by building a district communications calendar, providing ADA and accessibility guidance, and offering templates and quick-response tools for principals and administrators. She said data from ParentSquare, the district website and social media will guide adjustments and that ParentSquare is the district's largest driver for family communication.

The plan includes a community-engagement emphasis around advisory committees and facilities planning and a Profile in Action storytelling series to showcase how students and staff embody the district's profile of a graduate. Doreen said the plan will be reviewed midyear and at year-end and that analytics and stakeholder feedback will inform next-year strategies.

Board members asked questions about platform prioritization and noted that Instagram and ParentSquare reach different audiences; Doreen said the district will keep social platforms targeted to the audiences they serve and will share analytics with the board and principals. The communication team will offer a toolkit for embedding the graduate profile in school communications and will measure success using engagement metrics and stakeholder feedback.