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District defends $473,000 digital-media contract as specialized, hard-to-staff work
Summary
The board questioned a $473,000 contract for digital media services after the district created an enrollment and marketing team; staff said the outside firm provides highly targeted ad buying, software and daily campaign optimization the district lacks and that the management fee equals roughly 60% of a full-time position.
Board members asked why Duval County Public Schools contracts for $473,000 in digital advertising and management when the district recently created an enrollment and marketing team.
Vice chair Carney said she pulled the item because of the dollar amount and the existence of a new internal enrollment and marketing department. "Why we're paying an outside source $473,000 to do it for us? Because I thought the whole reason why we were creating this team was so that we could manage this in house," she asked.
Dr. Pierce (staff) and digital…
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