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Bill would bar firms from using device attributes to set consumer prices, author says

5403802 · July 15, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

SB 259 would prohibit use of certain device-derived data to generate consumer prices, the author told the Assembly Judiciary Committee, with supporters calling it protection from opaque price discrimination and opponents warning of unintended impacts on legitimate dynamic pricing.

Sen. Caroline Wahab told the Assembly Judiciary Committee SB 259 would limit businesses from using certain device attributes—such as hardware model, battery state, installed apps and geolocation—when determining prices quoted to consumers.

Wahab said research and reporting show algorithms sometimes use device characteristics as…

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