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Brighton reviews proposed city brand and logo concepts from Crimson
Summary
Brighton City Council heard a branding presentation from Crimson and the Michigan Municipal League, discussed three logo directions and concerns about preserving the city's small‑town character, and set a May feedback timeline with final work to be completed under a grant by June 30.
Brighton City Council members heard a presentation April 22 from Crimson, a branding firm, and the Michigan Municipal League on proposed new logos, a brand profile and a draft purpose statement for the city.
City Manager Gamolka told the council the project originated from a January 2024 council retreat and grant funding arranged through the Michigan Municipal League and Ralph C. Wilson Jr. Foundation support. "If you recall, it was over a year ago at our January 2024 retreat," Gamolka said as staff introduced the consultants. Crimson described the work as more than a logo: "a brand is a feeling.…
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