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Committee sends ambiguous window‑sign ordinance language to city solicitor after debate over branding, privacy and enforcement
Summary
The Ordinance Committee heard from business and health-center representatives and referred the city solicitor to draft ordinance language clarifying how the city treats large window signs, branding, and exemptions for public‑service providers; enforcement will be paused while the committee considers changes.
Holyoke’s Ordinance Committee on May 21 agreed to send proposed language to the city solicitor to clarify the city’s sign ordinance after a lengthy discussion about businesses that cover first-floor windows with marketing or informational graphics.
Devin Pasic, the zoning official, told the committee that the current sign ordinance limits window signs to 20% of first-floor windows but that the rule lacks clarity about how to measure or treat contiguous storefront windows. "The ordinance is not very descriptive, when it comes to exceeding 20% of the size of the First Floor windows," Pasic told the committee, noting many businesses…
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