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Brighton hears branding options from Crimson, council asks for more review
Summary
The city heard a presentation from branding firm Crimson funded by a Michigan Municipal League grant; council asked for more time to review logo options and agreed on a timeline for feedback ahead of a June grant deadline.
Brighton City Council members on April 22 reviewed logo and branding proposals created by Crimson, a Detroit-area branding firm engaged through a Michigan Municipal League grant. The presentation — paid for with MML/Ralph C. Wilson Jr. Foundation dollars — laid out three design directions, color palettes and a brand profile Crimson said is rooted in an “explorer” archetype with a halo of “every person.”
The work was introduced by Melissa Pung of the Michigan Municipal League, who described MML’s role: “We're the statewide membership organization that serves all the cities and villages of Michigan,” and by Crimson representatives who told council “a brand is a feeling,” and showed how the concepts would appear on banners, apparel and signage. Crimson emphasized the purpose statement developed with…
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