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Pitt County Schools reports social media growth and outreach metrics
Summary
The district’s digital communications specialist reviewed social media performance, citing increased followers and high engagement on Facebook, Instagram and short-form video; the presentation emphasized using social channels to reach parents and students and recommended exploring paid campaigns to boost reach.
Kate, the district’s digital media communications and marketing specialist, presented a social media update to the board on Dec. 2, describing the district’s main channels (Facebook, Instagram, YouTube, LinkedIn and Twitter), audience targeting strategy and recent metrics.
Kate said the district focused organic efforts on school highlights, short-form videos (reels) and posts that the district and schools can cross-promote. She reported substantial view and engagement…
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