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Pitt County Schools reports social media growth and outreach metrics
Summary
The district’s digital communications specialist reviewed social media performance, citing increased followers and high engagement on Facebook, Instagram and short-form video; the presentation emphasized using social channels to reach parents and students and recommended exploring paid campaigns to boost reach.
Kate, the district’s digital media communications and marketing specialist, presented a social media update to the board on Dec. 2, describing the district’s main channels (Facebook, Instagram, YouTube, LinkedIn and Twitter), audience targeting strategy and recent metrics.
Kate said the district focused organic efforts on school highlights, short-form videos (reels) and posts that the district and schools can cross-promote. She reported substantial view and engagement numbers during the fall semester, noting that Facebook and Instagram were the most widely used platforms for the district’s target audiences: Facebook for parents and caregivers and Instagram for students. Kate said Facebook and Instagram content “appeared on people’s newsfeeds” and cited view counts and engagement metrics in the presentation; she also highlighted several posts and videos (including superintendent messages and school highlight reels) that achieved thousands of views and triple-digit reactions.
The presentation emphasized practical uses for social channels: emergency/closure alerts, school highlights to promote engagement, collaborative posts with community partners (for example, Pitt Community College), and invitations to convert viewers into followers. Kate recommended exploring paid social-media campaigns to increase followers and targeted reach, particularly for enrollment drives and recruitment needs.
Board members praised the outreach work, asked about platform-specific posting strategies (for example, posting similar content on Facebook and Instagram when appropriate), and thanked Kate for monitoring and responding to comments and direct messages to route community inquiries to district staff.
Ending — The district’s social-media program will continue with organic posts and experiments in cross-posting; staff flagged the potential to pilot paid campaigns to reach broader audiences.
