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District outlines $245,000 fundraising plan for new stadium video board, highlights educational uses
Summary
District staff presented a proposal to raise funds for a new Daktronics video scoreboard at Warriors Stadium, estimating a total cost not to exceed $245,000 and describing revenue and educational opportunities tied to the display.
Gettysburg Area School District staff presented a proposal and fundraising plan to replace the stadium scoreboard with a digital video display, describing educational benefits, sponsorship opportunities and a fundraising model intended to cover the cost without recurring district operating expenditures.
Why it matters: A new video board would be a capital investment with ongoing operational and sponsorship implications and could provide hands‑on technical and production opportunities for students in media, design and event production courses.
Proposal details presented District presenters said the proposed Daktronics display would include a 19x25 foot board with a roughly 9x25 foot video area and features for advertising, video playback and event production. Staff estimated the total project cost “not to exceed $245,000,” citing unknowns such as fiber‑optic infrastructure and site work. The scoreboard vendor and district representatives described possible anchor sponsorships, paid advertising slots, touchdown sponsor videos, and community events such as movie nights to offset costs.
Educational and community uses Presenters emphasized curriculum and career benefits: students could learn event production, create graphics and video content for live events, and pursue internships linked through vendor networks; existing student teams already produce video and content for the district. Staff noted prior events (a movie night and live‑streamed graduation) as examples of community engagement and potential revenue generation.
Funding approach and next steps The administration proposed a district capital outlay or capital fund advance to start the project and a community fundraising campaign (“Keeping Score”) that would solicit sponsorships and run in‑house fundraising events. Staff described an outreach effort to current and potential sponsors and said some initial sponsor interest had been strong in early meetings. No board vote was taken on the scoreboard purchase or a funding commitment at this meeting; the presentation was informational and will guide next steps if the district and board choose to move forward.
Sources: presentation to the Gettysburg Area School District Board and comments from district staff and a technology‑education teacher.
