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California Welcome Center reports more than 1,200 site visits in Q3; Salinas has collected about $75,000 in TID assessments so far this fiscal year
Summary
City staff presented the fiscal year 2024–25 third-quarter report for the California Welcome Center (operating under the city's tourism improvement district). The center reported about 1,200 site visitors in Q3 and the city has collected about $75,000 in TID assessments year to date and disbursed just over $74,000.
Lisa Brenton, Community Development Director, presented the fiscal year 2024–25 quarter 3 report for the California Welcome Center on May 6, explaining the center is funded by tourism improvement district (TID) assessments collected from local hotels.
Key figures Brenton said quarter 3 recorded just over 1,200 site visitors, 77 social posts and about 6,300 website visits (combined between the local Welcome Center site and the statewide "Soul of California" portal). She reported the city collected just…
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