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Board denies Ross color waiver, approves Collierville Marketplace development without blue bands
Summary
The board approved the final site plan and development agreement for a new building at Collierville Marketplace that will house Ross and another tenant, but rejected the applicant’s request to include Bermuda Blue accent bands on the façade.
The Board of Mayor and Aldermen approved a final site plan and development agreement for a new 27,000‑square‑foot building in the Collierville Marketplace shopping center, but denied a requested design waiver that would have allowed Bermuda Blue bands on the building’s storefront columns.
Assistant Town Planner Don Quetta Singleton presented the project, saying Cruz Development proposes two tenant spaces: one a Ross (approximately 22,000 square feet) and a second smaller tenant. The site plan fills an existing gap in the shopping center and includes landscaping, a new stormwater detention facility and screened rooftop mechanicals. The applicant requested a waiver from the town’s design guidelines to allow Bermuda Blue vertical brick bands as an accent.
Singleton told the board the Design Review Commission (DRC) did not recommend the waiver and explained the guidelines favor muted earth tones and compatibility with adjacent developments. Staff said PopShelf and PetSmart in the same center did not use franchise colors and that the only major deviation in the center is a Home Depot built in 1999 under a different guideline regime.
Steven Williams of Cruz Development told the board Ross’s current prototype includes the blue bands and asked the board to consider allowing a limited use; he offered to keep additional matching brick in storage so the bands could be removed if a future tenant prefers a different palette. Aldermen stressed consistency with the design guidelines and noted the DRC’s recommendation.
Aldermen moved and seconded approval of the development agreement that preserved condition of approval number 4 — requiring removal of the blue bands — and the motion passed on a roll call with all recorded members voting yes. Staff advised that if the board had removed that condition the applicant would have been allowed the Bermuda Blue accent; because the condition remained, the applicant must remove the blue from elevations before final signoff.
