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Travel bureau reports 46 supported events in 2024 with estimated $1.3 million economic impact; plans surveys, a marketing assistant and new assets
Summary
Staff presented a year-end recap showing the bureau supported 46 events in 2024 with an estimated total economic impact of about $1.3 million (staff estimate). The bureau will standardize post-event surveys, run a year-end survey drawing as an incentive, pursue boosted social-media ads, and issue an RFQ to hire a marketing/events assistant to help
At the January meeting staff summarized the Travel Bureau’s 2024 events program and outlined steps to improve measurement and marketing for 2025.
Travel Bureau staff said the office supported 46 events during 2024 and compiled preliminary estimates that, taken together, show an overall estimated economic impact of about $1.3 million. The staff presentation listed per-event estimates — for example, the stock shows at about $100,000 and several sports tournaments in the tens of thousands — and noted that several community events lacked post-event reports so their impact numbers were omitted. Staff said the $1.3 million figure excludes events for which no post-event data were available.
Director-level staff described a short-term plan to…
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