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Committee approves $6,000 to market new SPI Island Games
Summary
Committee approved $6,000 in marketing funds for the SPI Island Games after hearing from event director Rocky Lozano about plans to add a glow run, High Rocks endurance event and free yoga to broaden participation.
The South Padre Island Special Events Committee approved $6,000 in marketing support for the SPI Island Games, a multi‑discipline fitness weekend that organizers said will combine CrossFit‑style competition with a glow 5K and public programming.
Rocky Lozano, event director, asked for marketing assistance to broaden the event’s audience beyond CrossFit athletes and said the event will include a glow run, a High Rocks endurance competition and free public yoga classes. “We are requesting some help this year around. ... This year alone, aside from CrossFit ... we're introducing a glow run ... and High Rocks,” Lozano said.
Staff had recommended a smaller award; committee members who supported the event cited its destination potential and the organizer’s record with other fitness events. The committee voted to award the full $6,000 requested for marketing.
Lozano said much of the event’s operations will use local vendors and that the marketing grant will focus on reaching nearby markets and potential destination participants. Staff asked for post‑event materials, including attendance and room‑night estimates, to assess the city’s return on the marketing investment.
