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City project team outlines Austin website redesign, plans for digital experience platform and phased personalization
Summary
City staff described a multi-month project to replace the current content management setup with a digital experience platform (DXP), citing content cleanup, migration protocols, usability testing and phased personalization while addressing privacy and uptime concerns.
City of Austin digital services staff told the Community Technology and Telecommunications Commission on Jan. 8 that the city plans to replace its existing content management approach with a digital experience platform (DXP) intended to modernize austintexas.gov and support future integrations.
Yasmine Wagner of the Communications and Public Information Office and Divya Ratanal of Digital and Creative Services described the DXP as part of a broader digital transformation that also includes language translation and a consolidated digital assistant. "This project is part of a larger digital transformation strategy to modernize our key systems," Divya said. The team said the project aims to keep digital solutions "simple, secure, and accessible" and to deliver a more…
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