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City reports strong response to Reindeer Rush passport program; announces 'Extraordinary Women' nominations
2651952 · February 13, 2025
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Summary
City staff reported that the Reindeer Rush small-business passport program had strong participation and generated increased downtown visits; staff also announced the return of the Tehachapi 'Extraordinary Women' recognition program and said nominations had already exceeded last year's total.
City staff told the council that the Reindeer Rush holiday passport program — designed to drive customers to small businesses — had strong participation and measurable foot traffic benefits for downtown merchants. Staff said 28 businesses participated,…
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