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Vestavia Hills board approves licensing agreement with Dixie Screen Print to protect school branding
Summary
The board approved a license agreement allowing 22 local businesses to produce and sell products bearing the district brand under guidelines that include a revenue share to the school system.
The Vestavia Hills City Schools Board of Education on Oct. 27 approved a license agreement with Dixie Screen Print Inc. that will allow 22 primarily local businesses to produce materials bearing district marks under established brand guidelines.
According to a staff presenter, "These are 22 businesses, almost all of which are local here in Vestavia Hills or the surrounding area who have voluntarily partnered with the school system to help promote our brand. ... anything that they sell to the general public, they will return a portion of that to the school system as well." The presenter said the businesses will follow district brand guidelines and may sell products to the public; a portion of public sales will be returned to the district.
The presenter described the arrangement as a brand-protection and community-partnership model used by other school districts and at the collegiate level. Board members applauded the effort; the motion to approve the license agreement carried on a voice vote.
The agreement was placed on the consent/business agenda and approved during the meeting. Staff said the program is intended to protect the district’s marks and generate modest revenue that would be returned to the school system.
