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Consultants tell Mercer Island board residents back more funding after information; recommend student-focused messaging
Summary
Strategies 360 presented results of a 400-adult representative survey in Mercer Island School District showing high satisfaction with schools and strong support for student-focused levy/bond components. Consultants recommended emphasizing student outcomes, clear breakdowns of funding use, and multi-channel outreach to reach nonparents.
Strategies 360 presented results of a representative survey of 400 Mercer Island School District adult residents and offered strategic communications recommendations for future funding measures.
The firm’s survey of adults 18 and older in the district found generally high satisfaction with the quality of education and favorable views of the school board. Before any messaging, 57% of respondents said the district needs additional funding; that figure rose to 68% after respondents read informational descriptions about potential funding components. The consultants emphasized that the survey sampled adults (not only registered voters) and carries a margin of error of plus or minus five percentage points at the 95% confidence level.
Surve…
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