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Santa Barbara council unanimously grants consent for county wine BID to include city territory
Summary
Council voted to allow the County of Santa Barbara to include city territory in a proposed Santa Barbara County Wine Business Improvement District that would levy a 1% assessment on direct‑to‑consumer (retail) winery sales; proponents said the revenue will fund marketing and visitor promotion for wineries and related hospitality businesses.
The Santa Barbara City Council voted unanimously on Feb. 4 to grant the County of Santa Barbara permission to include city territory in a proposed Santa Barbara County Wine Business Improvement District (Wine BID).
The council’s action allows county supervisors to complete a ballot and tabulation process that will determine whether wineries in the county will pay a 1% assessment on direct‑to‑consumer retail sales. Allison Laslett, chief executive officer of the Santa Barbara Vintners Association, told the council the assessment is intended to create a predictable, industry‑funded pool for marketing, public relations and events that would promote Santa Barbara County wines.
“The asse…
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