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Staff proposes $170,000 Opportunity Fund and $1.575M in TPA marketing and sports recruitment for 2026; council discussion generally supportive
Summary
City staff recommended creating a 2026 TPA Opportunity Fund ($170,000), a geolocation-data subscription ($30,000) and contract amendments totaling up to $1.575 million for destination and sports marketing; staff sought council consensus to bring formal motions back for approval.
City staff presented a package of Tourism Promotion Area (TPA) recommendations on Oct. 28 that would use 2026 TPA revenues to support venue recruitment, destination marketing and sports-event recruitment aimed at increasing overnight hotel stays.
Leslie Brasfield, the city's tourism and marketing manager, told council the TPA Commission recommended an Opportunity Fund of $170,000 to be used on a rolling application basis to help venues and event organizers secure events that demonstrably generate overnight lodging. Brasfield said the Opportunity Fund would require council to adopt selection criteria into city code and that the TPA Commission would administer awards with administrative authority; funds would be distributed by contract as events near occurrence and require insurance and contractual…
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