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Milpitas studies streetscape designs and business activation plans for Main Street; Downtown Business Association formed
Summary
Council reviewed a 'sense of place' streetscape study for Main Street, provided direction on design options and palettes, and received updates on business activation efforts including a new Downtown Business Association and a proposed food‑truck pilot.
City staff and consultants presented preliminary streetscape designs and activation ideas Oct. 28 as part of the Gateway Main Street implementation work, and the council provided direction intended to shape the final streetscape plan.
The study session: The presentation, led by Toole Design Group with assistance from BAE and city staff, focused on a detailed “sense of place” plan for Main Street from Weller Lane to Great Mall Parkway with primary emphasis on the Calaveras–Curtis stretch. The work is intended to translate the recently adopted Gateway Main Street specific plan into detailed public‑realm designs, cost estimates and a streetscape palette.
Design alternatives and palettes: Consultants presented two cross‑section concepts. Option 1 (an “Expanded Edge”) prioritizes wide sidewalks and amenities along building edges to support storefront activation and parallel parking; Option 2 (a “Central Flex”) shifts some…
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