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Board flags geofencing, AI and cross-border data risks in pending state bills affecting hearing aids and patient data
Summary
Board staff flagged several bills under consideration in Sacramento that could affect hearing-device telemetry, cross-border data storage, advertising, and generative AI; dispensers and board members raised questions about manufacturer data flows and legal responsibility.
The board reviewed multiple bills moving through the California Legislature that board staff said could affect hearing aid data, advertising, and use of generative AI in consumer interfaces.
Maria Lorenzo, legislative and regulatory analyst, summarized three priority measures. AB 45 would bar geofencing and third‑party sharing of personal data to target in-person health care locations for certain purposes; staff noted the text may be broad and could unintentionally cover location data collected by hearing devices. “The language may be broad in that it may interfere with maybe location collection from hearing aid devices,” Lorenzo said.
Board members, including hearing aid…
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