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Mount Holly presents Placer AI data showing 14,000 summer visitors to Mount Holly Nights
Summary
City staff used Placer AI location data to report more than 14,000 visits to Mount Holly Nights in 2025, with average dwell times and demographic breakdowns used to guide future event planning and resource allocation.
Chloe Clary, a parks and recreation staff member, told the Mount Holly City Council on Monday that the city logged more than 14,000 visits to Mount Holly Nights this summer and averaged about 2,300 visitors per event.
Clary said the department used Placer AI, a location-data analytics platform that estimates visitation from anonymized cellphone app signals, to measure attendance, dwell time and visitors’ home locations. “They’re using cell phones to estimate how many people visit locations,” Clary said. “I cannot pinpoint a single person through any of this.…
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