City staff presented updated designs for the city’s welcome and wayfinding signs that incorporate the city’s new branding and that reflect permitting feedback from the Florida Department of Transportation.

The item matters to downtown placemaking and wayfinding as the city updates gateway signage to match recent rebranding. Public Works said the initial designs required modification to meet DOT requirements, including breakaway support elements for safety; staff showed three sign types sized for different intersection contexts and said permitting work was underway.

Staff said the signs will be internally backlit and the wayfinder program will be updated to incorporate the new logo. Councilmembers expressed support and staff said the permitting process was in progress and production would begin once permits are secured.