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Publisher pitches countywide homelessness storytelling; task force forms ad hoc committee to explore campaign
Summary
A consultant from a news and communications firm proposed using journalist-produced stories and multi-platform packages to raise public awareness about homelessness and local programs. The Tulare County Homeless Task Force voted to form an ad hoc committee to study the idea and potential funding.
Jeff, a publisher and communications consultant who has worked with local government publications, told the Tulare County Homeless Task Force that story-based journalism and coordinated social-media outreach could help the public better understand the county's homelessness programs and strengthen support for local partnerships.
"My dad was a doctor in Lozano, Ohio. He always said, Jeff, you should do the prescription after the diagnosis," Jeff said, describing the consultant approach of first understanding the county's communications needs and then proposing targeted content packages. He offered example packages and price points: an eight-story package for about…
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