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Alzheimer's Association briefed Norfolk County commissioners on Walk to End Alzheimer—s and ARPA-funded outreach
Summary
Representatives from the Alzheimer—s Association of Massachusetts updated the Norfolk County Commission on the Walk to End Alzheimer—s for Neponset Valley and South Coast, describing how a prior ARPA award funded county-targeted outreach and announcing walk logistics for this Sunday.
Diana Griffin, a representative of the Alzheimer—s Association of Massachusetts, told the Norfolk County Commission on Oct. 15 that the Walk to End Alzheimer—s for Neponset Valley and South Coast will open its site at 8:15 a.m., hold a Promise Garden ceremony at 9:15 a.m. and begin the walk at 9:30 a.m.
The walk is planned for this Sunday; organizers said they expect a little over 1,000 participants and were targeting about 1,300 walkers. Griffin said the county-supported outreach included outdoor and digital advertising targeted to Norfolk County ZIP codes and distribution of print materials across the county.
The commission had previously awarded an ARPA grant that the association used to support the event and outreach. Commission records referenced in the meeting show that the ARPA award totaled $127,000 and that the association has expended the funds “according to the terms of the agreement.” The association presented posters, rack cards and described digital ads served by county ZIP code as examples of how the grant expanded outreach.
Griffin said the grant enabled outreach in towns and communities in Norfolk County that the association had not reached previously. "The site opens at 8:15 a.m. The Promise Garden ceremony is at 9:15 and the walk itself will start at 9:30," Griffin said during her remarks.
Commissioners and association staff also noted that fundraising does not stop on walk day; Griffin said many teams and families continue to solicit contributions through the end of the calendar year. The association plans to report back to the commission on walk-day results and continued fundraising.
Organizers invited commissioners and the public to attend and said a viewing-party event will be held after the walk for those who wish to stay. The association emphasized that the grant-funded advertising and materials helped raise awareness of services the organization provides to families and residents in Norfolk County.
The presentation did not produce a formal vote by the commission; it was provided for information and outreach coordination.
