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Wild Divide reports increased organic social reach; New Mexico True campaign to drive website traffic next spring
Summary
The county’s Wild Divide tourism brand reported a six‑month organic social reach of roughly 129,000 and 1,014 website sessions; staff said a New Mexico True digital campaign scheduled for spring should drive a larger increase in site visits.
Patricia Duran, executive director of the Center for Community Innovation, and marketing assistant Soraya Martinez presented the Wild Divide biannual report.
Martinez said the campaign’s organic social reach totaled approximately 127,987 across platforms over the six‑month reporting period, with the website receiving 1,014 sessions and 825 unique visitors, primarily from New Mexico, Colorado, Arizona and Texas. Since the pilot launch in October 2024, Wild Divide has reached about 205,500 people, Martinez said, exceeding early goals.
Duran noted the reach so far has been organic and highlighted a coming partnership with New Mexico True; staff said a paid New Mexico True digital campaign (planned to run in March–April) produced substantial website traffic for previous events and is expected to boost monthly visits when it runs for Colfax County.
Commissioners praised the social metrics and asked staff to increase conversion of social outreach into site visits and bookings. Staff said they will coordinate with New Mexico True and prepare paid advertising in the next fiscal year.
