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Bellevue studies how residents see the city; outreach finds parks, safety and diversity top civic associations
Summary
City staff and consultants briefed the Bellevue City Council on Oct. 28 on findings from a brand identity outreach effort that showed residents most often associate Bellevue with parks and green spaces, safety and cleanliness, business growth and diversity.
City staff and consultants briefed the Bellevue City Council on Oct. 28 on findings from a brand identity outreach effort aimed at shaping an updated city brand and community engagement strategy.
Michelle DeGrande, Bellevue’s chief communications officer, said the outreach used focus groups, a public survey and targeted outreach to community‑based organizations with the goal of making the city’s brand ‘‘resonate with our diverse communities and align with the city’s core values and vision.’’ She told the council, “This input will help us really begin developing the specific tactics that we will have in the work plan to begin making these brand enhancements as we go forward.”
The consultant team from DH Communications summarized the results:…
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