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Board grants six-month temporary signage allowance for Reserve construction trailer with conditions
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Summary
The Board granted a six-month temporary variance allowing a branded McKelvey Homes construction trailer wrap at the Reserve subdivision on State Route 109, with conditions that limit promotional contact information and require coordination on permanent entry signage.
The Board of Adjustment granted a temporary six-month variance permitting a wrapped construction trailer at the Reserve subdivision site along State Route 109 to remain in place while developer McKelvey Homes continues construction and pursues permanent, permitted entry signage.
Planning staff explained the trailer currently carries a wrap and promotional material that exceed the city's 50-square-foot subdivision-promotion-sign allowance; the displayed face measures over 400 square feet. The department told the board that identification of a contractor or company name on a trailer is customary, but the presence of the development name and a telephone number transitions the display from identification to a promotion sign governed by stricter rules.
Jeff Haley of McKelvey Homes, sworn for the hearing, said the trailer's primary use is storage and security and that the wrap was intended to dress up the trailer and identify the project. Haley offered to remove the development name or phone number if necessary. A city council member and staff encouraged a temporary solution until the development's permanent entrances, landscaping and signed monuments are constructed, at which point promotion signs would be permitted under the regulating plan.
After discussing alternatives, including replacing the wrap or removing promotional contact information, the board approved a six-month temporary variance subject to conditions: the trailer can remain as an identification unit but must not display the development's promotional contact details, staff and applicant must pursue permitted permanent signage at the development entries, and the approval is temporary (six months) to incentivize timely installation of authorized entry signs. The department will provide written conditions and follow up with the applicant.
