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Board postpones sign variance for downtown Taylor Road tenant to allow revisions

City of Wildwood Board of Adjustment · October 17, 2025
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Summary

The Board of Adjustment postponed a signage variance request for Minton Martini (2490 Taylor Road) to the next meeting after the Department of Planning recommended against the request; the board encouraged the applicant to work with staff and the Architectural Review Board on alternatives.

The Board of Adjustment unanimously voted to postpone consideration of a sign variance for Minton Martini at 2490 Taylor Road (Dierberg's Town Center) to the next meeting to allow the petitioner and city staff time to explore modifications that would bring the signs into conformance.

Planning staff said the restaurant's three wall signs feature 36-inch lettering, internal LED illumination, and band-style mounting that do not meet the Town Center signage rules requiring 24-inch letters, external or backlighting, and individual pinned channel letters. The architectural review board had previously commented that the signs were proportional and appeared appealing, but the department recommended denial because the signs depart from the site-specific ordinance and the pattern for signage along Taylor Road.

Owner Rippal Patel, who was sworn at the hearing, said the signs were installed during the business opening and that the installation had been overlooked while addressing other opening tasks. Patel offered to cooperate and modify the lighting or sign materials if needed.

The board discussed options and accepted staff's suggestion that the petitioner and department meet to explore alternatives; a motion to postpone to the next meeting passed on a voice vote. The department will work with the petitioner on potential options such as turning off internal lighting or reconfiguring the signs to comply with the Town Center rules, and the case will return to the board at the next scheduled meeting.