Commissioners direct PIO to study opt‑in digital and paper options for a county newsletter and outreach

Rockwall County’s Commissioner’s Court on Oct. 28 directed the county public information officer to research ways to improve public communications, including opt‑in text or email delivery and paper mailers or inserts, and report back to the court.

Judge opened the discussion by noting recurring citizen confusion about relocated services — for example, the tax office and vehicle registration moves — and asked whether the county could do more to inform residents. "I was opening my mail and I got in my monthly utility bill from the city of Heath…and I thought, why don't we do a newsletter?" the judge said, arguing for better county outreach.

Commissioner Stacy urged an opt‑in system and said texting would likely generate higher visibility than mailed inserts. "I want some sort of opt in service of some sort. Texting, email, something that doesn't cost us money to necessarily produce," Stacy said. Commissioner Lichty and others agreed that an initial partnership with the county appraisal district could enable a mailed insert, though that option would be limited to the appraisal district’s twice‑yearly distribution and could be expensive if handled county‑wide.

Jim Barto, the county public information officer, was asked to talk with cities and with Jared in emergency management about text‑alert platforms, existing PIO collaborations and insertion options. Commissioners discussed a mixed approach: digital opt‑in for frequent updates and limited paper distribution (courthouse pickup copies, targeted mail inserts) for residents who prefer print. Commissioners also recommended the PIO consider coordination with municipal PIOs and the Central Appraisal District to limit duplication and cost.

The court gave no budget appropriation at the Oct. 28 meeting but directed the PIO to gather options and return with recommendations and cost estimates for future court action.