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Webster Groves BDC seeks business nominations for holiday video, hosts Explore St. Louis tour Oct. 28
Summary
The Webster Groves Business District Council discussed reallocating marketing dollars toward digital and television, confirmed an Explore St. Louis tour for Oct. 28, and asked each district to nominate three businesses and provide a tour contact bio by the next day for a city-funded holiday video.
The Webster Groves Business District Council on Oct. 15 asked districts to provide three business nominations and a tour-contact bio by the following business day so a city-funded holiday video can feature local merchants.
The request came as the council discussed shifting some holiday marketing funds from traditional print toward digital and television. Tammy, a BDC member, told the council two in-studio television spots are available — one Oct. 30 and one Nov. 6 — and said the group would need to commit this week if it wanted to buy time.
The council also confirmed that Explore St. Louis will tour Webster Groves on Oct. 28. The organization, which works with the hospitality industry and regional promotion, will bring conveners who may book conventions and group visits; Jamie Hassenmeyer, the BDC liaison, and Jerry Rosen of the Chamber of Commerce are expected to speak on the tour.
Tammy said the city added money for a fresh holiday video, describing the existing footage as dated and noting the previous clip contained COVID-era shots. The council asked that each area recommend three businesses — preferably with strong visual appeal — and identify a person to serve as the tour contact or narrator for the Explore St. Louis visit. "We need by Bridal," Tammy said, stressing the nominations were needed before Monday (she clarified in discussion that the deadline was the next day).
Council members urged more coordinated measurement and goal-setting for marketing. One member recommended investing modest sums in Explore St. Louis membership (noting a $150 listing fee) and urged the BDC to set concrete goals — for example, building an email list or social following — so districts can prioritize spending. Tammy said the group will work toward quarterly planning with the city's PR contractor so small, coordinated efforts produce larger impact.
Next steps: districts to submit three business names and a tour-contact bio by the stated deadline; staff to share the final marketing and PR coordination plan in follow-up communications.
