Germantown EDC reviews video series, looks at a new tagline and possible 501(c)(3) umbrella

The Economic Development Commission reviewed a proposed video and branding project for Germantown, discussed a new tagline to replace the working title "Celebrate Germantown," and considered whether to organize the effort under a 501(c)(3) umbrella or partner with existing local organizations.

Park and Recreation marketing staff member Brenton Schimpf has been tasked with producing short videos to promote local businesses and events; staff said the first shoot is scheduled at AppleWorks Winery later in the week. President Soderbergh asked the commission to consider branding alternatives (for example, "Discover Germantown" or similar) and to think about search-engine discoverability when proposing names.

Commissioners raised questions about how the project would intersect with existing event organizers, including the Chamber of Commerce and other nonprofit "friends" groups, and whether the new entity would finance recurring events such as Fourth of July celebrations. No final decision was made; commissioners were asked to bring suggested taglines and to request a brief production/format write-up from Brenton Schimpf. Staff said Schimpf will present examples at the Nov. 11 meeting.

Ending: The commission will revisit naming, format and any 501(c)(3) considerations at the Nov. 11 meeting; staff will arrange for a video sample and a format document to be provided to commissioners beforehand.