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Wausau convention bureau asks room tax commission for three‑year contract and larger share of hotel tax
Summary
Tim White, a representative of the Wausau Central Wisconsin Convention and Visitors Bureau, asked the Wausau Room Tax Commission on Aug. 25 for a three‑year contract and an increase in the bureau's allocation of room tax revenue from 40% to 45% to fund marketing, data and event development.
Tim White, a representative of the Wausau Central Wisconsin Convention and Visitors Bureau, asked the Wausau Room Tax Commission on Aug. 25 for a three‑year contract and an increase in the bureau's allocation of room tax revenue from the current 40% to 45% to fund marketing, data subscriptions and event development.
White said the extra funding would allow the bureau — which he described as "your DMO partner" — to renew a Zartico data subscription used to target visitors and to support signature events and grant matching. "The Zartico data has made a huge impact," White said, adding that the…
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