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Manatee County TDC reports wide digital reach, leans into PR and "quiet luxury" branding
Summary
Colby Gason, marketing and public relations lead for the Manatee County Tourist Development Council, reported more than 82 million advertising impressions and multiple earned-media placements as staff outlined a digital-first marketing plan and ongoing PR activity.
Colby Gason, marketing and public relations lead for the Manatee County Tourist Development Council, told the council the bureau produced "over 82,000,000 impressions alone" over the past year and secured dozens of earned-media placements as part of a strategy focused on digital advertising and targeted public relations.
Gason said the bureau is working with Madden Media and other vendors to push a creative program that emphasizes four pillarsbeaches, arts and culture, outdoors and culinaryand that the creative look will continue to emphasize a "quiet luxury" position aimed at…
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