Board asks administrators to research logo copyright, brand rules before restricting community use
Summary
Trustees discussed proposed policy changes to regulate use of the district logo and colors and directed administrators to research copyright/trademark status and draft administrative procedures before adopting restrictions.
Board members reviewed proposed updates to policy section 2430 (brand/logo use) and discussed whether to restrict community use of the district logo and colors at non-district events.
Trustees said they want to protect the district’s brand and ensure consistent colors and logos, but several members urged a gradual rollout and recommended consulting legal counsel or vendor Neola to confirm copyright or trademark protections. Administrators were asked to draft administrative guidelines (procedures) describing: how groups request permission to use logos, whether a fee or licensing agreement is required, a time frame for existing groups to transition, and enforcement mechanisms. Several board members emphasized avoiding sudden changes that would require community groups to immediately replace jerseys or merchandise.
Administrators agreed to research whether the district has (or can obtain) legal protections and to return with recommended administrative procedures and a communication plan for community groups and booster organizations. Board members also asked staff to verify whether Neola already maintains sample administrative language for logo use and licensing.
No policy was adopted at first reading; the board directed staff to prepare background research and draft procedures for future consideration.
