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Visit Rancho Cordova reports stable visitation, $396,000-per‑night local spending example; marketing reach grows
Summary
Mark, president and CEO of Visit Rancho Cordova, told the City Council that local hotels and hospitality continue to generate meaningful spending — providing an example of roughly $396,000 in nightly local spending when occupancy is about 2,000 guests — and described a marketing program with hundreds of millions of impressions.
Visit Rancho Cordova President and CEO Mark reported growth and resilience in the city’s tourism economy while acknowledging recent shifts in visitor mix from business travel to leisure trips.
Mark said the city has just over 2,000 hotel rooms and that on the evening of the council meeting roughly 2,000 guests were staying in Rancho Cordova hotels — generating an illustrative $396,000 in local spending in a 24‑hour period. "If you add that up, what 2,000 people mean on a nightly basis for this community?" he asked the council.
The presentation outlined county‑level travel impacts (approximately $4.7 billion in travel‑related spending in Sacramento County supporting roughly 34,000 jobs) and noted that…
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