The Manitowoc School District superintendent presented the district’s first 100‑day plan, centered on improving communication and community engagement, and described the plan as the first step toward executing the board’s longer-term strategic vision.

The plan commits the district to a set of actions over about 100 days: deploy surveys to families, staff and community members to evaluate communication methods; perform an internal communications audit to align school-level and district-level messaging; standardize building-level practices so families receive consistent information across schools; and continue a pilot "coffee and conversation" community outreach series.

The superintendent said the plan will be used as a template for subsequent 100‑day plans and noted most remaining plans will be presented to committees in September, with the district's budget-related plan likely presented in October. For the communications plan, the district intends to ask families about preferred modes (text, email, Infinite Campus notices), frequency and school-specific differences, and will solicit input from staff and older students where appropriate.

As part of the outreach work, the district plans to expand newsletters (the district mailed a print newsletter previously), rotate community conversation events around town and restore a public-relations/communication advisory group with school representation. Staff described meetings with communications staff in neighboring districts to benchmark best practices and said they plan three mailed newsletters during the year to reach households without current students.

Board members and staff discussed volunteerism as a near-term tactic to support schools where staffing gaps create supervisory needs, and sought clarification that communications and volunteer efforts will be coordinated across appropriate committees. No formal board action was required on the 100‑day plan; the superintendent said committee review and periodic reports to the full board will follow.