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Sacramento Public Library unveils new brand and website, set to launch Nov. 5
Summary
The authority heard a presentation on Oct. 23 introducing a new visual identity and an accessibility-focused website scheduled to go live Nov. 5. The tagline 'Where Curiosity Meets Community' and a modular, multilingual color palette were explained; staff said the redesign follows audience research and accessibility testing.
The Sacramento Public Library will roll out a new brand identity and an accessibility-focused website on Nov. 5, a presenter told the Sacramento Public Library Authority Board on Oct. 23.
"Where Curiosity Meets Community" will be the system's new tagline, Lisa Martinez said, and the redesign is the result of a research-driven process begun in 2023 that included interviews, focus groups and surveys to shape positioning and usability. Martinez described the new logo as intentionally ambiguous — evoking…
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