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Chamber previews holiday promotions, switches membership software to cut costs
Summary
La Conner Chamber director provided an update on marketing, a planned software migration to ChamberMate to reduce third‑party costs, and upcoming events including Ladies' Night, the Christmas tree lighting and the birding festival.
Mark provided the Chamber of Commerce monthly report, describing recent events and a new digital‑marketing approach. The Chamber will target audiences using geofencing and targeted online ads beginning in November to drive holiday visitors and merchant sales. The Chamber plans to migrate from ChamberMaster to ChamberMate effective Jan. 1 to integrate member services, ticketing and QuickBooks and reduce third‑party processing fees; staff estimated annual savings compared with the old system.
Upcoming events highlighted included a Ladies' Night on Nov. 21, a Christmas tree lighting on Nov. 29 and a birding festival in January; the Chamber also reported visitor center contact totals and a modest decline in Canadian visitors for the reported month.
Why it matters
The Chamber’s marketing and software changes are intended to support local merchants and track tourism engagement during peak seasons. The migration promises operational efficiencies for the two‑person Chamber office and reduced third‑party processing costs, according to the director.
