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Council approves new wayfinding and welcome signs to match updated Park City branding
Summary
Council approved a package to replace wayfinding and welcome signs across the city to align with an updated brand palette; the full package (options 1—0b) was approved at an estimated combined cost of $80,372.44.
Park City—s council approved a multi-option package to replace and refresh the city—s wayfinding and welcome signage to reflect the updated municipal brand. The full package (options 1 through 4b) was approved by a 7-0 vote.
Staff presented four proposals showing a range of replacement approaches: (1) replace nine signs using existing 4x4 posts ($10,448.38); (2) install eight new single-sided wayfinding signs with new poles ($23,845.08); (3) install six new single-sided park signs using new 4x4 posts ($19,144.79); and (4) two height options for 11 welcome signs (option 4a: 5 ft 8.5 in signs; option 4b: 8 ft 2 in signs). Staff presented combined costs for the full set where the taller 4b option produces a total package cost of $80,372.44.
Council discussion favored larger, easier-to-read signs and consistency with the city—s brand palette; councilmembers cited visibility for motorists and consistency with new amenities and entrances. Councilmember Brandy Bailey moved to approve options 1 through 4b; Jim Schroeder seconded and the motion passed 7-0.
Why it matters: the refresh replaces 2012-era signs with larger, higher-visibility signage in locations chosen to improve wayfinding to parks, the city center and new commercial areas. Staff said the taller 4x4-post option will better align with existing posts and increase legibility.
Implementation: staff estimated work could be completed within approximately two months after approval and will use Pantone colors provided by city staff to match the city flag palette.
