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Morgantown says 2025 Ruby Summer Concert Series drew thousands and bolstered local spending
Summary
City arts staff told the Committee of the Whole that the fourth season of the Ruby Summer Concert Series brought thousands of visitors, generated vendor and hotel spending downtown, and relied on significant city staff time and partner in‑kind support. City officials discussed counting attendance and the series’ wider cultural benefits.
Vincent Kitsch, director of arts and cultural development, told the Committee of the Whole on Oct. 28 that the city’s fourth Ruby Summer Concert Series drew regular crowds and produced measurable local economic activity.
Kitsch said the series brought between about 2,000 and 5,000 people downtown most Friday nights and that the city conservatively estimates the staff time to support the program at $150,000 to $200,000 in total annually. He told council the series directly generated at least $20,000 in local hotel and food purchases and that the event food and beverage concession reported about $188,000 in sales this season;…
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