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North Beach Independent Media plans expanded advertising to grow New Year's Eve event attendance

Ocean Shores Lodging Tax Advisory Committee · October 31, 2025

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Summary

North Beach Independent Media told LTAC it plans to expand marketing for a New Year's Eve event and other programming in 2026, shifting to larger digital and podcast buys and seeking $12,000–$15,000 in advertising spend to draw multi‑day stays. Organizers said limited 2025 LTAC funding constrained prior marketing but they plan a larger, multi‑day

Butch, representing North Beach Independent Media, told LTAC the group's 2024 event drew positive feedback but was limited by constrained marketing budgets. He said organizers plan to increase paid digital, radio and podcast advertising in 2026 with a $12,000–$15,000 advertising…

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